Google Business Profile
Your Google Business Profile is the #1 local ranking factor. We optimize every section, post regularly, and manage reviews to maximize your visibility in local search and Google Maps.
Local ranking factor
More calls & directions
Review target
What This Service Delivers
When someone searches for a business near them, the Google Business Profile is what shows up first: in the Map Pack, on Google Maps, and in the knowledge panel. An unoptimized profile means lost customers. We optimize every section, post weekly updates, manage Q&A, respond to reviews, and track your local ranking positions to ensure you're the business customers find first.
Why Choose XM for Google Business Profile
Deep-Dive into What We Do
Every service is broken down into specific, strategic components designed to deliver results.
Complete Profile Optimization
Every section filled: services, products, attributes, hours, description, and photos. We use keyword-optimized descriptions that help you rank for the searches that matter.
Weekly Post Strategy
Google rewards active profiles. We post weekly updates (offers, events, announcements, and product highlights) that signal relevance and keep your profile fresh.
Review Management
We monitor reviews across Google, respond professionally to every review within 24 hours, and build systems to generate new reviews from satisfied customers. Reviews impact both rankings and conversion.
Q&A Management
We monitor and answer questions on your profile, pre-empting common customer concerns. Proactive Q&A builds trust and reduces friction for potential customers.
Photo & Video Updates
Profiles with more photos get 35% more clicks. We upload and organize professional photos: exterior, interior, team, products, and behind-the-scenes content.
Performance Analytics
You receive monthly reports on profile views, search queries, calls, direction requests, and website clicks. We track your Map Pack ranking position over time.
How We Deliver Results
Profile audit & optimization
Content & post calendar
Review system setup
Ongoing management
Monthly reporting
Frequently Asked Questions
How is this different from Local SEO?
Google Business Profile optimization is a core component of Local SEO. This service focuses specifically on managing your GBP: posts, reviews, Q&A, and photos. Our Local SEO service is broader, including citations, location pages, and local link building.
How often do you post to my profile?
We post at least once per week: offers, events, or updates. Regular posting signals to Google that your business is active and relevant, which improves local rankings.
Can you remove bad reviews?
We can't remove legitimate reviews, but we can respond professionally to mitigate their impact. We can also flag reviews that violate Google's policies for removal. Our review generation system also dilutes negative reviews with positive ones.
Complementary Services
Ready to get started with Google Business Profile?
Book a free strategy call to discuss your project.